Ask and Scope
Lilly Fund is a Boston based (501c3) non-profit who was in need of a website to tell the organization’s story and collect donations on their behalf. The site would be a place where their social media followers could read more about Lilly’s cause and a central location to tell stories about the work the organization has done for animals. The site would serve as a source of inspiration to pet lovers and pit bull lovers in hopes her story would spread love and help others.
Platform
- WordPress.com
Design Role
- Web Design
- Web Developer
- Brand Identity
Features
- Responsive
- Donation Integration via Paypal
- Searchable
- Social Media Growth
Outcome
I created a visually pleasing experience for the viewer to understand the impact that Lilly has had on the world as whole.
She is a dog, a hero and an advocate and wanted to make her site reflect her compassionate mission.
The client requested a website to caption donations easily considering they use Facebook to post stories of dogs in need of emergency care. Up until recently, they had a very basic site but they wanted something more robust and responsive. I created a site that aligned with their brand. Since 2007, donations to their non-profit have been up about $300,000 requested from a Facebook post and made via Lilly’s donation page.